Skynet is coming
Ok, now that the Google / Skynet joke is out of the way, how about Googles most recent acquisition of Skybox Imaging?
Skybox Imaging is a satellite company that is able to cram the latest digital imaging technology into a (relatively) small cube sized package (satellite) that pales in size and weight comparison to your standard earth orbiting satellite.
This is exciting, as the cost-per-pound of getting anything into a near-earth orbit is still at a staggering USD$10,000; more than most companies can even contemplate. Skybox's micro-satelitte technology will in effect, open up the skies and be an important step forwards in space technology.
With this acquisition, Google has acquired a significant component to add to its very popular and powerful Google Maps service. They are now able to maintain and update the accuracy and relevance of their current public mapping service, and also provide their stealth, under the radar enterprise mapping services with significantly more applications. Everyone from the farming industry, to logistics, all the way to hedge fund managers are sure to find utility in real-time satellite imaging.
Farmers can track weather and crop growth, logistics can track their fleets at any given moment and hedge fund managers, well, they can acquire real-time data that will give them the edge to move their billions of dollars around on the stock markets.
The current vision of Skybox is to build a constellation of 24 satellites which in effect, will be able to cover the entire expanse of the Earth.
Instagram $1 billion, Whatsapp $19 billion
This has got me thinking though. With all the patents, expertise, knowledge, tangible assets and practical applications that Skybox possesses, they were still only acquired for a small $500 million.