The Best Instagram Crop Size To Use


Always post to Instagram using Max Crop
(4:5 ratio)

When Instagram first allowed users to post in crop formats other than the 1:1 square ratio, everyone went crazy. You finally had somewhere to post all your full landscape crop photos in all their glory. It wasn't long after this that users figured out that this was not the smartest thing to do.

In fact, I'd go as far as to say that you should completely avoid posting in 2:3 crop. (This applies to both photo & video content). Here's why:

full landscape crop (2:3) sucks - on INSTAGRAM ANYWAY

User experience & screen real estate. Look at the photo sample above. It looks horrible on your phone screen & Instagram. It's small and takes up so little screen real estate that it looks like a preview thumbnail rather than a full photo.

Two Seconds. You probably have 2 seconds (if even) to capture your followers attention and convince them to like & comment on your photo. When people are scrolling through their home feeds, they'll fly past your small thumbnail of a photo and give it no attention (or likes).

Your photo will be competing with other users who are posting in full 4:5 crop. Their photos take up almost the entire phone screen!

General rule to follow

I know it's difficult always posting in full 4:5 crop. Not all photos are meant to be displayed vertically, and that's fine. It just means that those 2:3 crop don't belong on Instagram. Post them to your other social media / photo sharing platforms instead.

To the very least, post to a minimum of the original 1:1 square format, never smaller.

If you don't trust me, go through you Instagram list and browse all the popular and "successful" Instagrammers on that list. You'll notice that most, if not all, are using the 4:5 crop almost exclusively! 

Find me on Instagram @itchban

*If you found this post helpful, please drop by my latest Instagram photo and drop a 🙌🏼 comment so I know this article sent you.



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Special Edition Prints Available

Limited run of 5 per print

Hi friends! I've just updated my Prints Store with a bunch of new prints plus this these new Special Edition prints. They will be strictly 5 prints per photo, no exceptions.

The standard edition prints have also been updated as well and some of them are almost sold out already. Any photo of mine is available as a print (just enquire). Check out my Prints store here:



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Sydney to Melbourne Road Trip Film


Sydney to Melbourne Road Trip Film

Yo friends! I've been mulling over this edit for some time now and I'm proud to say it's finally done! It took some time to find the right song and to comb through all the footage we collected (there were three of us shooting).

We spent just under 7 days travelling from Sydney to Melbourne (Thanks @lexusaustralia for the RX350 Sports) and covered more than 4000km's along the way.

The footage was filmed by Mario Palufi, Chino Centino and myself, and the film was cut by me.

We visited:

  • Laurel Hill (NSW)
  • Black Spur
  • Trentham Falls
  • Great Ocean Rd
    • 12 Apostles
    • Loch Ard Gorge
    • Gibson Steps
  • Otways National Park
    • Hopetoun Falls
    • Californian Redwoods
  • Melbourne CBD
  • Kanangra Boyd National Park (NSW)

Special thanks to everyone that was involved!

I would love it if you dropped by my Youtube channel, dropped a subscribe, comments and a bunch of likes! It'll really help me create more videos like this. I'm thinking either New Zealand or Japan for the next one :D



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Custom Lightroom Presets anyone?

Hi friends! I've been getting a lot of requests to create some custom Lightroom presets for a while now. I also asked you guys recently on my Instagram Story and my DM got flooded with positive feedback. 

What are your thoughts on this? Would you purchase them if I made them available? 

The photo above is a preview of what my presets can do. I'm thinking of putting about six different presets in the package, one for each scenario. Whilst my intention in selling these preset packs isn't so you can mimic my style & aesthetic, I do feel they'd be a good starting point for you to learn how to use Lightroom and eventually learn to create your own presets.

I'm still gathering interest and considering whether or not I should make these available so please sign up to my newsletter via the form below & drop a comment on this post if you're keen. I'll also include a special discount code in the newsletter if you sign up before / if I release the preset packs.

Thanks friends.

lightroom presets are now live



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Visual Inspirations: Episode 019

Episode 018 is here. Feast your eyes on the visual inspiration. 

This series' main purpose is to help inspire you and get your creative juices flowing! I've personally been in a bit of a creative rut lately, so these posts help me too!

There are a ton more visually stunning images after the jump:



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