itchban / Blog

Photography, filmmaking, social media, travel & technology by @itchban

Designed by Apple: visual phrases with intent

Seeing as how Apple's latest 2014 Christmas advert is semi-trending I thought I'd post one of their earlier YouTube videos for you designers out there.This is an old video, actually the very first video Apple has on their YouTube Channel so there's a likely chance that you haven't seen it before. It is a visual based phrase video which talks about Apple's design philosophy, namely the basis behind their "Designed in California" stamp. Check it out.