itchban / Blog

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The Devil is in the (design) details: Braun Calculator ET66 re-release

I am a sucker for all things that come with a rich history, and this calculator's past is entwined with its legendary Braun designer: Dieter Rams.  His 10 principles of good design are so mesmerisingly simple and all encompassing, that designers now refer to them as the 10 Commandments of Design.

So when the re-release of a classic Braun ET66 calculator scrolled past my eyes in my Pinterest feed I knew I was going to needlessly part with my hard earn dollars. I had to. Fxck it, I bought it.

I don't even need to calculate things often, and when I do, my trusty do-it-all smartphone is never more than an arms length away. The Braun ET66 calculator is actually larger than my iPhone 5, and it doesn't even Flappy Bird.