Nike Month of Max x Demas Rusli BTS (video)

Here's a BTS (behind the scenes) video I made for @demasrusli a few months back for his Nike Month of Max campaign on Instagram. This video originally aired on his Instagram stories, where each week he would post an image of the Air Max release with an accompanying BTS video.

Hi friends! A few months back I helped @demasrusli shoot some BTS videos for his Instagram story. He was working with Nike on their Month of Max social campaign!

Each week, for four weeks, Nike would release a new shoe and Demas was commissioned to create a bunch of images and cinema graphs for each release. To accompany that content, Nike also wanted a 30 second Instagram story - behind the scenes of each shoot.

It was pretty fun creating these videos. At the end, I recut all the videos and combined them into one final / full cut (see above). Check it out and let me know what you think. You can also find more of my video work on my YouTube channel (/itchban - like comment subscribe :)

Keep up to date with my work on Instagram @itchban

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