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Photography, filmmaking, social media, travel & technology by @itchban

Nike Month of Max x Demas Rusli BTS (video)

Hi friends! A few months back I helped @demasrusli shoot some BTS videos for his Instagram story. He was working with Nike on their Month of Max social campaign!

Each week, for four weeks, Nike would release a new shoe and Demas was commissioned to create a bunch of images and cinema graphs for each release. To accompany that content, Nike also wanted a 30 second Instagram story - behind the scenes of each shoot.

It was pretty fun creating these videos. At the end, I recut all the videos and combined them into one final / full cut (see above). Check it out and let me know what you think. You can also find more of my video work on my YouTube channel (/itchban - like comment subscribe :)

Keep up to date with my work on Instagram @itchban