itchban / Blog

Photography, filmmaking, social media, travel & technology by @itchban

The Rising Power of Social Media Influencers

The traditional (older) folks may loathe social media, say it's a distraction with damaging consequences to society; but that's because they are from the old world and the fast pace, unstopping new world has already left them far behind. Social media has become far more than they care to realise, becoming the new standard in marketing and global communication. It has spawned a new type of power broker - the social media influencers, whose reach is potentially both infinite and instant.

This short 10 minute documentary interviews industry heads to get their take on the role of social media and how it has changed the global marketing and consumerist landscape. Pretty interesting video for those involved in tech, marketing & communications. 

What do you all think about these new age power brokers?